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Back links
Back links are the queen. Don’t be stingy with linking out. This will encourage others to link to you. Build a network of quality back links using your keyword phrase or keywords as the link. When building back links, think quality not quantity. One single, good, reputable link can do a lot more for you than a dozen of poor quality links, which can actually hurt you. Cater to influential sites and bloggers who might link to you, your images and videos or ask to reprint your content.
Check the link to your homepage throughout your site and other external sites that link to your homepage. Make sure they are all consistent. Remove the index.html, home.html, default.php (example: http://www.rbsolutions.us/index.php) or whatever the homepage address is and always link back to your domain name (example: http://www.rbsolutions.us ).
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Good Content
Content is the king. So make sure you have good, well-written and unique content that will focus on your primary keywords or key phrases. Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.
Search engines want natural language content. DO NOT try to stuff your text with too many keywords. If the number of keywords in your content is unusually high, it will count this against you rather than for you.
Be sure you use descriptive, unique and keyword rich captions with your images, title tag and site description. Broaden your range of services to include video, podcasts, news, social media content, reviews, sharing functions and so forth. SEO is not about links anymore.
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Setup Webmaster Tools and Install Analytics
You should verify your site with each of the search engines webmaster tools. Webmaster Tools allow you to diagnose errors, submit sitemaps and display significance keywords that reflect the subject matter of your site.
There are three common webmaster tools:
  
Google Analytics is free, easy to install and provides a lot of information about your websites and your web users’ activities and behavior. Signup for a free account and include the Analytics code on your website. You can also track customize information and goal conversion rates on Google Analytics. Purchases, downloads and form submissions should be getting tracked to help you understand and improve your goal conversion rates.
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Setup Local Business Listings
Google, Yahoo and Bing all have local business centers that allow you to add a free business listing that has the chance to show up in the local search results when a user performs a search in one of the search engines.
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Blog
If your site content doesn’t change regularly, your site needs a blog because search spiders like fresh text. Update your blog at least three times a week with good, fresh content to feed the crawlers.
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Social Media
Understand social media marketing. It is also part of SEO. Social media marketing is just like your site content and blog that must update regularly. There is no point signing up for social media sites (Facebook, Twitter, Tumblr) and you don’t do anything with it.
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Design
Don’t design your website without considering SEO. Flash-based features are very eye catching but spiders can’t crawl flash or images. Do not use FRAME at all and use Flash and AJAX sparingly for best SEO results.
The bottom line in SEO is text, links, popularity and reputation. SEO is not a one-shot process. The search landscape changes daily, so expect to work on your optimization regularly.
References:
http://www.searchenginejournal.com/7-simple-seo-tasks-to-complete-for-a-new-site/24419/#ixzz17ctVwUGf
http://www.searchenginejournal.com/55-quick-seo-tips-even-your-mother-would-love/6760/#ixzz17cuiUeH9 |
